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September 17, 2008

The choice of domain name

Author: admin - Categories: Search Engine - Tags:

The domain name to which the server responds to present pages of the site is fundamental and must meet two requirements:

* Must be simple to remember for users, be attractive, be pleasant and generally meet the rules of good Communication and Image;
* Must contain the key most important research site, which is not always simple.

The presence of key in the URL domain, in fact, has always been considered important for the proper positioning of the site for search of that sentence. What can affect otherwise in view of the engine and the period (algorithms, as has been said previously, may change over time), however, if feasible, we recommend that you evaluate the possibility, if this is not too forced, in relation to the dictates of Communication.

At the writing of this manual, there are arguments on the possibility that the placement of keys to strong competition is negatively influenced by the fact that they are in the domain. For some engines, in fact, it may seem forced the fact that words on which we expect strong business optimization are present in the name, when common sense would say that the domain should be called otherwise.

In the case of a company website or brand, it is considered preferable to choose the domain name in accordance with their specific Image and Communication. It’s always possible, in fact, record other domains linked to the keys and implement them at the appropriate landing page (which face below).

The search engine is a software, which means that, unlike a man, has no ability to discern based sull’intelligenza. For the less sophisticated engines (Google is not among them), and Scarpa Scarparossa-red, are two different things. In the first, the word shoe is not recognizable in the second yes. It is important to keep this in choosing the name of dominio.Nessun problem for Google, however, that is able to identify words within words without separators.

By registering the domain, are preferable registrations valid for more than a year. The annual form, in fact, being considered provisional, might suggest search engines to be faced with a project that does not foresee a time. This form of registration, for example, is usual for spam-engine.

Technorati Profile

September 8, 2008

Blogs: really effective?

Author: admin - Categories: Technology - Tags: ,

Well, yes. After a dozen years in which those who wanted to publish a personal site or a small portal did not have many alternatives if not turn to professionals or learn to “working hard” with the HTML and PHP, today anyone wishing to express their ideas and opinions Web can easily and free of charge, making a blog.

The blog, for those who still do not know, is an architectural model for publishing content via the Web, the basic version, simply incolonnare in chronological order the publications of its author. On this model have flourished dozens and dozens of platforms publication (CMS) and many online services free as the now famous blogger or Splinder.

Blogs are managed through a user interface particularly simple, usually offers an HTML editor through which to write a text, format, add pictures and, with a single click, instantly publish the content on the Web. By breaking down all barriers to access to publishing content on the web (any Internet user in a ten minute may register a blog free, customize graphics and publish the first post), blogs are spopolando worldwide, making it a phenomenon of mass communication and costume unprecedented.

Before choosing to use a blog rather than create a traditional site or a portal dynamic enough on other CMS, however, assess some aspects to architecture, all’usabilità and, more generally, effectiveness of communication mediated by a project based on the model of blogs.

September 5, 2008

Apple: Time Machine

Author: admin - Categories: Technology - Tags: ,

Time Machine is an automatic backup program announced on August 7, 2006 by Apple Computer. during the Worldwide Developers Conference. The program is included with the new version of Mac OS X 10.5 Leopard.

Time Machine creates copies of each file so that user if the file should be overwritten or deleted the user can return to the previous version. The program can recover the previous version of a single file or groups of files. Time Machine does not work only with files in the Finder but is able to recover previous versions of programs. The programme for example is able to recover deleted photo albums from iPhoto or tabs erased from your Address Book. The program makes a backup of changed files every hour for the last 24 hours. Of the backup older than a day is maintained only for a day in order not to unnecessarily occupy space. Then the user can have access to the changes during the day with an hour or steps over the previous period with the pace of a backup per day. When the system ends disk space the program will remove backups older. Time machine allows you to recover the entire operating system and not just files. So if the user may want to use the program to restore the entire computer to the state in a backup or to migrate the system on a new Apple computers.

What advantages port accessibility?

Author: admin - Categories: Web Design - Tags:

Accessibility port intrinsically two types of benefits a direct and indirect. Directly brings the benefit of users because of enlargement operate, as well nell’abbattere technological barriers that do not allow users with disabilities to enjoy the web pages, in simplifying the same interfaces. This simplification also allows the integration of that portion of the population suffers from so-called digital divide, such as elderly people, foreigners or people from low cultural level.

The indirect advantage of accessibility is asking that the application of the main web standards that allow the separation of content from presentation or independence of events in javascript integrate all those users who have navigation software obsolete, slow connections, sailing in difficult conditions, or who use mobile phones or PDAs. This advantage also has repercussions on greater maintainability of sites and index in search engines.

September 4, 2008

What is Link Popularity?

Author: admin - Categories: Search Engine - Tags:

The best definition of Link Popularity could read as follows: “Popularity of website calculated on the number of links that the site receives from other sites on the World Wide Web.” The more links that the site receives, the greater his “popularity”. Of course, not all links have the same value or the same weight. Receiving a link from a site already known and therefore people will have a higher weight than a link received, for example, from a personal website. Moreover, if the site link that has the same theme of the receiving site, this link will weigh even more. The link popularity is now a significant factor for many search engines (including Google).

About DMOZ

Author: admin - Categories: Search Engine - Tags:

Open Directory Project (also known as ODP or Dmoz) is the largest and most complete directory of the Web. To date, more than four million sites were catalogued in over 590,000 categories, maintained by a group of about 65,000 publishers specialized volunteers who continue to explore the Net and keep up to date database exists. Open Directory is the true revolution in the world of cataloguing of Web resources, and data collected are now used by all the major search engines Network. http://dmoz.org/

SEO: Meta-tag

Author: admin - Categories: Search Engine - Tags:

QUESTION

What are they and what are the meta tags?

ANSWER

The meta-tags are special HTML tags through which you can specify information (indeed, meta-information) on gender and type of web page. The full list of meta-tag is available in the official documentation W3C. The first analysis to be made on the meta-tag is that in order to a good placement on search engines, their value is rather minimal. Many experts even consider their value nil. Sfatare commonplace that the meta-tags serve to get good positions on the engines is difficult. Despite the continuing information, tests and studies conducted by research laboratories EES remains opinion of many webmasters who do not serve a website quality but enough to fill meta-tag to “climb the positions.” A few years ago, when technology development of algorithms search engine was not very refined and potential of computing and storage were very limited, the spiders concentrated its operations to reading exclusive header HTML web site pages to be indexed and few hundred characters ASCII text. To the aid of spiders ran precisely meta-tag written by webmasters in HTML, through which supplied a summary of the information contained on the page that esaurirne the necessary information to the spiders themselves. Over time, however, there has been an indiscriminate use of meta tags, with misleading information for search engines, with the aim of sviarne action and gain positions for a period also not related to the website. Such behaviour is not correct today led the search engines to relegate meta tags in positions of secondary importance. It remains important, however, their use to build websites usable. The meta-tag dedicated to the search engines are basically three:

Description

(whose syntax is: <meta name=”description” content=”inserire here descrizione”>): The meta description tag allows you to enter a description of the content on the webpage. That description should be brief, a summary of few words, preferably focusing on keywords on the page. The contents of the tag description – if well product – is often reported from the engines in searches. Even the tag for the above description applies for the title of the page. Its value is double. Used as a means of communication will intercept traffic and therefore qualified producer of value for the site owner. So not a lot of keywords but a genuine brief description of the page, with content appealing and useful for the audience to which it is put.
Keywords (whose syntax is: <meta name=”keywords” content=”chiave1,chiave2,chiave3,chiave4,etc”>): meta-tag keyowrds allows you to specify a list of keys on the topic of web page .
Robots (whose syntax is: <meta name=”robots” content=”vedere documentation W3C”>): meta-tag robots is designed to provide additional information on the web site content, “inviting” the crawler to take a conduct during the visit and analysis of the page.

The meta-tags are inserted into the HTML in the document, or between the tags and.